
Services
We believe that people build brands.
Whether you have an established brand or are building a new brand, we can help. By uncovering your authentic internal brand, your team will unite and motivate around a brand they believe-in, improving your employee recruiting, performance, retention and the brand experience they deliver to your customers.
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Your employees will see it in recruiting conversations, their handbooks, their daily interactions and at every major point of their employment journey. They will understand how they personally support the brand - even if they never see a customer.
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Your customers will see your brand in the materials your marketing team produces, in the products and services they receive. They will believe in your brand because their experience will tell the story at each and every point of contact.
Uncover Your
Internal Brand
*brand statement, values
*brand story, brand behavior
*employee value proposition
*external brand alignment/refinement
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Elevate Your
Customer Experience
*customer journey mapping
*communication strategy
*loyalty strategy
*social media strategy
Set
Strategy and Research
*strategy development
*employee and customer research
*market research
*benchmarking
*research formats: surveys, interviews, focus groups, discourse analysis, semiotics, observations/enthnography
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Build an Intentional
Company Culture
*recruiting strategy alignment
*employment social media strategy
*employee journey mapping
*team communication strategy
*company policy integration