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Services

We believe that people build brands.

Whether you have an established brand or are building a new brand, we can help.  By uncovering your authentic internal brand, your team will unite and motivate around a brand they believe-in, improving your employee recruiting, performance, retention and the brand experience they deliver to your customers.

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Your employees will see it in recruiting conversations, their handbooks, their daily interactions and at every major point of their employment journey. They will understand how they personally support the brand - even if they never see a customer. 

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Your customers will see your brand in the materials your marketing team produces, in the products and services they receive. They will believe in your brand because their experience will tell the story at each and every point of contact. 

Uncover Your 

Internal Brand

*brand statement, values

*brand story, brand behavior

*employee value proposition
*external brand alignment/refinement

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Image by Liam Pozz

Elevate Your

Customer Experience

*customer journey mapping
*communication strategy
*loyalty strategy
*social media strategy

Wood Pencil and Notebook

Set

Strategy and Research

*strategy development

*employee and customer research

*market research

*benchmarking

*research formats: surveys, interviews, focus groups, discourse analysis, semiotics, observations/enthnography

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Image by Ricardo Gomez Angel

Build an Intentional

Company Culture

*recruiting strategy alignment
*employment social media strategy 

*employee journey mapping
*team communication strategy

*company policy integration

Contact Us

Chicago & Los Angeles

 info@theinsidebrand.org

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