Connect culture, employee and customer experience to build a dynamic brand.
Your people--employees and customers--build your brand. Are you listening to them? Business suffers when cultural, employee and customer experiences aren’t aligned.
The Inside Brand is boutique marketing agency dedicated to helping you build a dynamic brand from the inside out - a brand that motivates teams to drive employee engagement and performance, customer loyalty and sales success.
Great organizations have dynamic brands. Be deliberate with yours.
research
know your market
and culture
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recruit
the right talent
increase
performance
and retention
drive
loyalty and
sales success
We are dedicated to helping clients address the following needs:
Research
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"I need to understand my new product market viability."
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"We aren't clear on our employee, client and customer needs."​
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"The market has shifted, are we positioned to succeed?"
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"What social and cultural trends drive my target demographic?"
Recruitment & Retention
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"My team needs to understand our brand and the experience they deliver to customers."​
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"We need to better communicate our culture and benefits to our team, recruiters and prospective employees."​
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"We need to hire people that will succeed."
Branding
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"We need to define our brand, our values and how we want to talk about ourselves."​
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"We need to better communicate the benefits of our service/product."
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"We need a strong marketing plan to succeed in this changing market."
Our Process
We believe that people build dynamic brands. Start with them.
We don’t just care about your brand. We care about your people behind the brand. The Inside Brand identifies and builds dynamic brands that are strong from the inside out.
Our team brings decades of experience, study and research to support our approach. After years of supporting each other in our individual fields of marketing, human resources and communication studies, we discovered the incredible value in connecting our perspectives. This "prism of expertise" enables us to apply a fresh approach, one that connects culture to branding and employees to brand experience. We find unlikely connections, challenge conventional models and create innovative, human-centered solutions that drive employee engagement and brand success.
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Now more than ever, companies need a brand that can address rapidly changing work environments, culture transformations and market shifts. The Inside Brand will help your organization identify and build a dynamic brand that rises to meet those challenges and prepares you for the opportunities of tomorrow.
Caroline Petelle
Founder
Caroline is an expert in extracting key insights from qualitative research, marketplace trends and analytic discoveries to create visionary, human-centered brand and marketing strategies. Prior to launching The Inside Brand, Caroline managed loyalty strategy and innovation at Hyatt Hotels and Expedia Group.
Caroline also has over a decade of experience as a marketing, branding and consumer insight research consultant across industries. A sample of prior clients includes Kimpton Hotels, The Cayman Islands Department of Tourism, Dental Care Partners, Rancho La Puerta, American Licorice Company and Coldstone Creamery.
Dr. Christina Ceisel, Ph.D.
Christina holds a PhD in Communications from the University of Illinois, with expertise in cultural studies, research methodologies, food and tourism. Her insights have been published in academic journals, cited in popular press and featured in the Smithsonian’s website. Her book, Globalized Nostalgia: Tourism, Heritage, and the Politics of Place examines contemporary trends in tourism and branding strategies.
Christina is also an Assistant Professor of Communications at California State University Fullerton. Previously, she worked in travel and local business development.
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Emily Beck
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Emily brings experience in all things HR, with expertise in recruitment, employment branding, Diversity and Inclusion, employee engagement and HR process improvement. She has a passion for helping companies be intentional in how they build and reinforce their culture, enabling their people and business to flourish.
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Previous career lives include consulting with startups to Fortune 100 companies, leading international recruitment teams with IBM and developing world-class Diversity and Inclusion initiatives. Emily received her BA in Economics and MA in Human Resources and Industrial Relations from the University of Illinois.